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Vienna Shopping – Best Streets, Centers and Addresses in Vienna

Vienna Shopping Streets and Centers

If you are looking for Vienna shopping tips, I’d love to share some of the best addresses in Vienna with you. I’ve got them straight out of my personal address book. The best shopping streets are the elegant city center with Kärntner Strasse, Graben, Kohlmarkt and Tuchlauben and the bustling neighbourhood high street of Mariahilfer Strasse, which starts next to Museumsquartier.

The best central Vienna shopping centers are luxurious Ringstrassen Gallerien along Ringstrasse, well sorted Steffl Department store in Kärntner Strasse, and international luxury brand paradise Goldenes Quartier (Golden Quarter) at Tuchlauben. At Mariahilfer Strasse, don’t miss traditional department store Gerngross.

What to Buy in Vienna

Vienna Shopping: tradtional silverwareSince Wien has a distinctive culture you will find a vast range of special pieces that will remind you and loved ones of your trip. Although I like laughing about kangaroo-shirts and cheap mugs I eventually turn to buying quality gifts.

Especially those that remind me of my life in my home town. To get a flavour of what is on offer, visit my guide What to Buy in Vienna.

Best Addresses in Vienna

You tend to get high quality products for less than in many other European metropolises; Vienna has many original shops that you won’t find anywhere else; either perfecting their tradition, evolving their traditional offer in a novel way or inventing new exciting products; You can do great gift shopping of authentic products that locals themselves use.

Austria Fashion Shopping

  • Gössl
  • Mothwurf
  • Original Salzburger Trachtenoutlet
  • Giesswein
  • Mühlbauer Hutmanufaktur
  • Ludwig Reiter

Dirndl Dresses

  • Gössl
  • Tostmann
  • Mothwurf
  • Lena Hoschek
  • Original Salzburger Trachtenoutlet
  • Lanz Trachten

Evening Dress Shops

  • Anelia Peschev
  • Elfenkleid
  • Flossmann
  • Art for Art
  • Kleiderverleih Rottenberg

Vienna Culture Shopping

  • Augarten
  • Lobmeyr Glass
  • Rozet und Fischmeister
  • Dorotheum
  • Österreichische Werkstätten
  • R. Horn’s
  • Walter Weiss

Austrian Jewelry

  • Skrein
  • Schullin
  • A. E. Köchert
  • Frey-Wille
  • Swarovski
  • Hartmann Brilliance

Austrian Design Shopping

  • MAK Design Shop
  • MQ Point
  • Feine Dinger
  • Die Sellerie
  • S’Fachl
  • Mondschein Design
  • Riess Porcelain Enamel Cookware

Vienna Shopping For Luxury

  • Armani
  • Akris
  • Burberry
  • Chanel
  • Hermès
  • Louis Vuitton
  • Tiffany
  • and many more

Insider Shopping

Buy ‘natural’ souvenirs at small independent shops selling regional produce, quality fashion design, fashion jewelry and homeware.

Vienna Shopping Outlet

Arguable the best designer shopping outlet for Vienna is at Parndorf. It is a 45 min drive from the city center, and houses 130 designer brand stores, from Armani, Burberry, Calvin Klein and Desigual to Hugo Boss, Michael Kors, Swarovski and Timberland. Discounts are up to 70 per cent, with additional discounts during winter and summer sales. When shopping for Austrian brands, go for Wolford and Palmers (lingerie), and homeware brands Riedel (glasses), Berndorf (cutlery) and the German brands Fissler and WMF (bakeware and knives). Find out about a private shopping and chocolate tasting tour to Parndorf.

Free Vienna Shopping Guide

Would you like a comprehensive printable Vienna shopping guide with dozens of original gift shopping ideas, addresses and a map? Sign up and download it here for free.

Vienna Shopping Map

Click on this map to find the best shopping streets and malls, and department stores for luxury, design and mainstream shopping.

Tax Free Shopping

If you live outside the European Union and your single Vienna shopping bill exceeds EUR 75.01, you can claim back Austrian value added tax.

Ask the seller for a Global Blue Cheque and the Global Blue Envelope that includes a list of all refund offices. (Global Blue is an international payment provider for tax free shopping.) Make sure the original invoice is stapled to the Global Blue Cheque.

When you leave Austria (or the European Union), go to the customs officer and get your Global Blue Cheque stamped on presentation of your purchase. Then cash your refund at one of the more than 700 refund offices world wide, including at Vienna airport or possibly in your home country (see the list in the Global Blue envelope). Alternatively, send the Global Blue Cheque of your Vienna shopping to Global Blue and they will transfer the money to you.

Refund offices in downtown Vienna and airport:

    • Mariahilfer Strasse 38-48

Opening Hours: Monday to Wednesday: 09.30am to 7pm; Thursday and Friday 09.30am to 8pm; Saturday 09.30am to 6pm; closed on Sunday.

    • Kärntner Strasse 19, third floor?

Opening Hours: Monday to Wednesday: 09.30am to 7pm; Thursday and Friday 09.30am to 8pm; Saturday 09.30am to 6pm; closed on Sunday.

    • Vienna airport:

AMEX airport Vienna, Pier Ost

ERSTE BANK Money Exchange, Terminal One

Interchange Austria GmbH, transit area

Interchange Austria, Terminal 3

Vienna Unwrapped symbolMy tip: There are so many more fantastic shops out there! If you’d like to integrate your bespoke gift shopping into your Vienna sightseeing, find out about Vienna Unwrapped’s travel itineraries;

Other great shopping tips:

Shopping in Vienna Austria (private insider shopping tours),

Austrian Design Shopping (best gift shops), 

Vienna Shopping for Luxury (international designer brands)’

Austrian Jewelry

Austria Fashion Shopping,

Dirndl Dresses,

Evening Dress Shops in Vienna,

explore more of What To Do In Vienna
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