For years, Vienna shopping for luxury goods has been booming. Many people love to promenade in the historic district’s pedestrian area, with international labels at arm’s length. With this in mind, follow my guide of the best brands and shops for fashion, shoes, watches and jewelry below. In addition, I’m sharing a local map for an overview of all international luxury label shops below.
To begin with, start your grand shopping tour at Stephansplatz and walk down Graben. Most international labels are located at Kohlmarkt, next to the former suppliers to the Emperor (k.u.k. Hoflieferanten). Apart from international brands, the area also hosts the best Austrian fashion brands and Austrian jewelry stores.
Vienna Shopping for Luxury. Since the Habsburg Empire Graben has been hosting the best addresses in Vienna. On the left, step soundlessly into Swiss shoe maker BALLY. I love crossing the fluffy branded carpet of that shoe paradise in dark wood. A little further on the right, prepare for Escada’s ultra feminine office and leisure wear and for French luxury icon Hermès. Escada’s shop atmosphere and especially its sales team won the favours of mystery shopper and consumer magazine DIE MUCHA in 2010. German jewellery maker Wellendorff sells his iconic enamel, gold and gem stone rings further on.
By the way, Graben is the perfect location to relax from luxury shopping. You will find lots of designer bags and their owners sitting at Segafredo’s Italian cafe.
MY TIP: To explore Austrian luxury labels, fine traditional craftsmanship and extraordinary architecture hire a fun and knowledgeable local like this award-winning shopping guide.
Vienna Shopping for Luxury. Kohlmarkt is Vienna’s most established luxury promenade. The multi-storey Austrian flagship store of Burberry is full of fine British knitwear, chequered wool garments and classy accessories. Notably for architecture fans, the historic building has been beautifully adapted. Burberry, as well as Chanel and Ferragamo also rank high on the local luxury shopping list. The puristic façades of Armani’s and Akris’ shops reflect their fashion lines. As many of their peers, these shops are smaller than their counterparts in London or Paris. This makes Vienna shopping for luxury goods easier and often more personal.
The architecture of the Valentino store around the corner can form part of your Vienna sightseeing. Its beautifully patterned Greek marble façade belongs to the Loos Haus (the House without Eyebrows as we call it) by Wiener Moderne architect Adolf Loos. To find it, turn around the corner of the last building on Kohlmarkt (the Loos Haus).
Vienna Shopping for Luxury. Tuchlauben street, which runs opposite of Kohlmarkt, has turned into an exciting new luxury fashion mile. Italian fashion designer Prada opened a flagship store for Prada and Miu Miu at the new ‘Golden Quarter’. The multi-storey shopping mall is located in a traditional building and has become a new home for some of the best addresses in Vienna’s fashion world. Louis Vuitton’s Central European flagship store presents fashion and its own jewelry across three levels. In terms of style, there is no better fit to baroque city Vienna than Vivienne Westwood. Many robes of the British queen of punk are inspired by 18th century royal dresses. The shop also sells perfume, such as ‘Cheeky Alice’, which is exclusively available at the Vienna store.
Other Luxury Fashion Locations in Vienna
Vienna Shopping for Luxury. Vienna’s fourth, sixth and seventh districts (Wieden, Mariahilf, Neubau) have a few single luxury shops such as Pregenzer Fashion Store (Schleifmuehlgasse 4), international fashion concept store PARK boutique (Mondscheingasse 20), Nachbarin, selling cool European design (Gumpendorfer Strasse 17), and S\IGHT (Kirchengasse 24).
Watches And Jewelry
Vienna Shopping for Luxury. The best addresses in Vienna for watches and jewelry center around Kohlmarkt and Graben. Tiffany is housed in a beautifully adapted historic building. The shop is almost intimate compared to other locations. However, expect the same impeccable style, top jewelry and discrete staff.
Opposite Tiffany’s you will find Swiss luxury jeweller Chopard with its redesigned boutique in white oak and fine leather, and French luxury icon Cartier.
The best own label stores for luxury watches are the bespoke Rolex boutique located at Tuchlauben, Swiss watch brands Bucherer at Stephansplatz/Kärntner Strasse, and IWC Schaffhausen at Graben.
Luxury shopping in Vienna has turned away a little from Kärntner Strasse high street. The best addresses in Vienna center around Kohlmarkt and Tuchlauben. You will still find a series of international luxury labels at the two upmarket department stores Steffl and German retail chain Peek und Cloppenburg. Uniquely, Steffl has a glass elevator that provides amazing views of Kärntner Strasse (photo).
In addition, the rooftop restaurant and bar opens up a brilliant vista of St. Stephen’s Cathedral and the city centre.
Tax Refund Calculator
If you shop in Austria, you can likely claim back Value Added Tax, unless you are from another EU country. Find out how much with this tax refund calculator.
Vienna Shopping For Luxury: The Map
This map marks the major international luxury brands in Vienna’s city centre, most of which I have mentioned above. Click on the place markers for information and addresses of the shops.
More Best Addresses In Vienna: Shopping in Vienna Austria (private insider shopping tours), Austrian Jewelry, Austria Fashion Shopping, Austrian Design Shopping, Dirndl Dresses, Evening Dress Shops in Vienna, Vienna Culture Shopping (best gift shops);
find fine luxury hotels in Vienna – Viennese Legends And Top Tips
check my Hotel Imperial Vienna Review – My Stay At Austria’s Best Hotel
get the full story on Hotel Sacher Vienna – A Native’s Review
go to Michelin star restaurants in Vienna – The Big Four
need to get your time in Vienna sorted? find out about Vienna Travel Planning – Vienna Unwrapped’s concierge service