Insider shopping in Vienna can be hard for the average traveller. You want to buy quality with a local flavour that you can’t buy anywhere else. On top, you’ll find the best shopping districts don’t overlap with the historic centre and its attractions (yet they are so close). I visited just two shopping streets in the fourth and fifth districts on a quiet weekday afternoon and discovered a dozen exciting places offering totally ‘natural’ souvenirs.
I love Saturday’s flea market at nearby Naschmarkt, but it’s terribly crowded. Nearby vintage shops, such as this one (photo) offer glass, porcelain, silverware, homeware, toys and accessories of equal quality at reasonable prices. Do you see the kitchen scales in the photo? I use a very similar one, from my late Viennese grandmother. The original Augarten porcelain jewelry box featuring the Viennese rose (bottom left) was available at a fraction of its original price.
You can still find them: little delis selling regional produce from farmers in the outskirts of Vienna and surroundings: from jams, honeys and pickles to wines and liqueurs. The other lovely shop almost next to this one specialised in cake accessories (baking dishes, cookie cutters, tiered cake stands etc.) – a paradise of ‘natural’ souvenirs from Vienna.
Designer Fashion And Concept Stores
Local fashion designers are a great find for people who like relaxed styles and quality fabrics. The quirkiest one is probably this concept store, selling fashion alongside apple delicacies. Young designer Ursula and innovative farmer Vera found they could perfectly nurture their passions for fine fabrics and fresh apple products in a joint shop (see header photo). Apple schnapps goes surprisingly well with apple print accessories… Ever thought about crocheted soft toys with regional apple jam as a souvenir for kids?
Other independent fashion stores across Vienna different from traditional Austria fashion shopping range from international shooting stars for elegant dresses (see photo) to national and international young designer concept stores.
Few travellers know that Vienna has some extraordinary organic cosmetics, ultra-chic Austrian designer fashion and quality fashion jewelry. They are scattered across three to four shopping districts, from the city center to the fourth, fifth, sixth and seventh districts.
Get Guide And Discounts When Shopping in Vienna
I’m lying if I told you I had discovered all these hidden shops myself. If you don’t live in this neighbourhood or have a keen eye on insider shopping in Vienna, these places don’t appear on your radar. It was Lucie, a New York fashion stylist living in town, who took me on a tour. [She was awarded MOST UNIQUE TOUR GUIDE IN VIENNA by the Luxury Travel Guide 2016!] ‘When I relocated to Vienna I took endless strolls through my new neighbourhood and adjacent areas. I was so amazed to discover all these independent quirky shops no one had heard about. Now I regularly take travellers and even local Viennese on shopping tours. The travellers get the added bonus of exploring authentic local neighbourhoods they would never have set foot to otherwise.’ Tours start from EUR 35 (3 hours). Touch base with Lucie:
(When choosing your tour date, keep the upwards arrow pressed to move the date.)
NOTE: Let your mouse hover over the tour date window, and arrow buttons should appear. Use the arrow buttons to indicate your preferred tour date. This is not required, though.
Other great shopping tips: Austria Fashion Shopping, Austrian Jewelry, Austrian Design Shopping, Dirndl Dresses, Evening Dress Shops in Vienna, Vienna Culture Shopping (best gift shops), Vienna Shopping for Luxury (international designer brands);