Insider shopping in Vienna can be hard for the average traveller. Just assume you want to buy quality with a local flavor that you can’t buy anywhere else. On a quiet weekday afternoon I visited just two shopping streets in the fourth and fifth districts and discovered a dozen exciting places. If you like Austrian craftsmanship and local luxury design, scroll down to my extra tip.
Vienna Vintage Shops
I love Saturday’s flea market at nearby Naschmarkt, but it’s terribly crowded. Nearby vintage shops, such as this one (photo) offer glass, porcelain, silverware, homeware, toys and accessories of equal quality at reasonable prices.
Do you see the kitchen scales in the photo? I use a very similar one, from my late Viennese grandmother. The original Augarten porcelain jewelry box featuring the Viennese rose (bottom left) was available at a fraction of its original price.
You can still find them: little delis selling regional produce from farmers in the outskirts of Vienna and surroundings: from jams, honeys and pickles to wines and liqueurs. The other lovely shop almost next to this one specialised in cake accessories (baking dishes, cookie cutters, tiered cake stands etc.) – a paradise of ‘natural’ souvenirs from Vienna.
If I told you I discovered all these hidden shops myself I would lie. Unless you live in a particular area or know certain side streets and courtyards these places don’t appear on your radar. Therefore, do also take advantage of my Vienna Culture Shopping tips.
Designer Fashion And Concept Stores
Local fashion designers are a great find for people who like relaxed styles and quality fabrics. Across Vienna, you will discover independent fashion stores from traditional Austria fashion shopping and evening dress shops like Elfenkleid (photo) to national and international young designer concept stores.
The quirkiest one is probably a local concept store that sells fashion alongside apple delicacies. Young designer Ursula and innovative farmer Vera found they could perfectly nurture their passions for fine fabrics and fresh apple products in a joint shop. Apple schnapps goes surprisingly well with apple print accessories… Ever thought about crocheted soft toys with regional apple jam as a souvenir for kids?
A few local shops in Vienna use traditional craftsmanship to transform luxury materials into fine things. There is a story behind that felt hat, gold bracelet, suede boot and Alpine plant moisturiser, and they are 100% authentic.
In particular, shops designing products in a contemporary pure Austrian style are sought after. But before I open my own cupboards, how about picking your individual jewelry, fashion pieces, cosmetics, home accessories, wine and delicacies? There is a lovely shopping guide in Vienna who offers the following fun tours:
Tour 1: Young Austrian designers in Vienna’s trendy neighborhoods
Tour 2: Chique, unique and fine goods in the city (modern fashion, accessories and jewelry, and fine delis)
Tour 3: Contemporary shopping close to Naschmarkt (organic cosmetics, chic couture, upcycling products, homemade delicacies)
Tour 4: Austrian luxury shopping (traditional craftsmanship, design, accessories, art and delicacies)
You can book these 3-hour private tours each for EUR 65 per person (based on two participants).
Find out more options and details.
Shopping With A Stylist
How would you dress if you lived in Vienna? Before heading back to my home city I always list special things to buy. You will laugh, but on there is everything, from Wolford underwear to fine knits and handbags. But while I head straight for Kärntner Strasse, my mother loves Goldenes Quartier, and my daughter Mariahilfer Strasse.
To help you be in the right place with the right shops, a local fashion stylist can help. Whether you look for the best Austrian fashion brands, or international labels. And it’s great fun to have someone match your personal style to Vienna’s current top trends. By the way, this photo is from evening dress shop DressAndImpress – do tell your stylist to take you there if you have a hang for elegant dresses.
Find out more about a luxury shopping tour with a stylist.
Are you planning a girlie trip or mother and daughter weekend? Explore more Vienna travel tips for ladies.