Vienna Shopping

Best Addresses In Vienna


If you are looking for Vienna shopping tips, here are some of the best addresses in Vienna.

Many of these retail gems either developed out of traditional family businesses and offer either Vienna classic designs or products from contemporary Austrian designers. Especially for jewelry Austria and more so Vienna are a great place to shop.

In the past decade, many of the family businesses saw the younger generation taking over, many of whom (like Mühlbauer Hutmanufaktur) took bold steps to evolve their businesses and products.

If you want to buy English language books by Viennese authors, access my list of favourite Viennese literature and cartoon classics.

Austrian Fashion


  • Gössl
  • Mothwurf
  • Original Salzburger Trachtenoutlet
  • Giesswein
  • Mühlbauer Hutmanufaktur
  • Ludwig Reiter
Vienna shopping: Dirndl dress by Lena Hoschek

Dirndl Dresses


  • Gössl
  • Tostmann
  • Mothwurf
  • Lena Hoschek
  • Original Salzburger Trachtenoutlet
  • Lanz Trachten

Evening Dress Shops


  • INDIA
  • Elfenkleid
  • Flossmann
  • Balina Joppich
Austria Jewelry: Horn Necklaces by Hartmann Brilliance

Austrian Jewelry


  • Skrein
  • Schullin
  • A. E. Köchert
  • Frey-Wille
  • Swarovski
  • Hartmann Brilliance


Home Accessories and Textiles


  • Augarten
  • Backhausen
  • "STOFF MUSEUM"
  • Österreichische Werkstätten
  • Simon und Jakober
  • Riess enamel cookware
Vienna Shopping: glassware at Dorotheum Vienna

Design and Crafts


  • MAK Design Shop
  • Dorotheum
  • MQ Point
  • Kunstwerkstatt
  • Kunstwerkerei


International Luxury Brands


  • Armani
  • Akris
  • Burberry
  • Chanel
  • Hermès
  • Louis Vuitton
  • Tiffany
  • and many more

Why I love to shop in Vienna


You tend to get high quality products for less than in many other European metropolises; Vienna has many original shops that you won't find anywhere else; either perfecting their tradition, evolving their traditional offer in a novel way or inventing new exciting products; You can do great gift shopping of authentic products that locals themselves use.

I have been using quite a few pieces from my list of favourites for a while: like the horn earclips from Hartmann and Swarovski, the jewelry from Frey-Wille that my husband gave me, my wedding dirndl turned evening dress from Gössl, my two Mühlbauer hats, the gorgeous INDIA evening dress, the enameled Riess milk and frying pans. My mother's Backhausen bag and scarf add to the collection.

Tax Free Shopping


If you live outside the European Union and your single Vienna shopping bill exceeds EUR 75.01, you can claim back Austrian value added tax.

Ask the seller for a Global Blue Cheque and the Global Blue Envelope that includes a list of all refund offices. (Global Blue is an international payment provider for tax free shopping.) Make sure the original invoice is stapled to the Global Blue Cheque.

When you leave Austria (or the European Union), go to the customs officer and get your Global Blue Cheque stamped on presentation of your purchase. Then cash your refund at one of the more than 700 refund offices world wide, including at Vienna airport or possibly in your home country (see the list in the Global Blue envelope). Alternatively, send the Global Blue Cheque of your Vienna shopping to Global Blue and they will transfer the money to you.

Refund offices in downtown Vienna and airport:


  • Mariahilfer Strasse 38-48
  • Opening Hours
 Monday to Wednesday: 09.30am to 7pm; Thursday and Friday 09.30am to 8pm; Saturday 09.30am to 6pm; closed on Sunday.

  • Kärntner Strasse 19, third floor

  • Opening Hours
 Monday to Wednesday: 09.30am to 7pm; Thursday and Friday 09.30am to 8pm; Saturday 09.30am to 6pm; closed on Sunday.

  • Vienna airport:
  • Shopping mall; or A-Gates (East pier), near the customs counter





by Barbara Cacao

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