Austria Fashion Shopping In Vienna: Where To Buy Austrian Folkwear

Austria Fashion Shopping. If your taste only partially overlaps with mine, you will like these Austria fashion shopping tips: What turns my head are fashion classics with a twist, and clean contemporary styles made in Austria.

Gössl: Best of Austria Fashion Shopping

Austria Fashion Shopping. Why buy? Outstanding quality traditional Austrian folk dress, many pieces quite simplistic or in contemporary design that won’t make you look like an Austrian porcelain doll; focus on handcrafted details;
What’s on offer? Women’s, men’s and children’s wear; accessories (bags, scarves, belts etc.)

My tip: Buy a single statement piece (jacket, pullover, scarf, bag) to combine with your own clothes.

Mothwurf

Austria Fashion Shopping. Why buy? While the Styrian brand offers puristic and feminine Austrian fashion with a touch of folk dress, seasonal collections lean on international fashion trends. Because of this mix, Mothwurf is in general very wearable outside Austria.

What I love most are their gorgeous dresses from linen, cotton, felt and wool. In general, their folk wear feels just fresh and contemporary.

What’s on offer? Women’s, men’s and children’s wear; accessories (bags, watches, shoes)

SHOPPING TIP: To save time and mix it up, this award-winning local shopping guide takes you to Austrian luxury labels that display fine traditional craftsmanship. Alternatively, explore top young Austrian designers and add some gift shopping.

Original Salzburger Trachtenoutlet

Austria Fashion Shopping. Why buy? Broad variety of easy going Austrian folk dress; from authentic boiled wool and linen jackets to handmade felt hats to cheeky pieces like mini dirndls; reasonable prices;

What’s on offer? Women’s, men’s and children’s wear; accessories (bags, scarves, underwear etc)

My tip: The Lederhosen trunks are hilarious, and the classic frock coats and felt hats just beautiful.

Giesswein

Austria Fashion Shopping. Why buy? Whenever you shop for pieces of loden (boiled wool), take a look at Giesswein. Especially, this traditional brand is popular for its boiled wool jackets (Walkjanker) and traditional woollen home slippers. Some of its collections also  include a few items that style traditional elements in a nice and quirky way. In particular, Giesswein stocks lovely children’s wear.

What’s on offer? Women’s, men’s and children’s wear; accessories (bags, scarves, underwear etc)

My tip: Go for the home collection‘s traditional ranges and for accessories like bags and shoes.

Mühlbauer Hutmanufaktur

Austria Fashion Shopping. Why buy? To-die-for headwear that gives traditional Austrian styles a quirky contemporary twist; international shooting star among the traditional Viennese family businesses;
What’s on offer? Women’s, men’s and children’s hats and caps in felt, fabric, fur, fake fur, knit and straw.

My tip: I’m tempted to say everything but start exploring the funky Austrian classics.

Ludwig Reiter

Austria Fashion Shopping. Why buy? This is the ‘Tod’s’ of Austrian shoe wear: Top quality classical and ultra comfortable shoes and boots, hand-made using a patented sewing procedure, and distributed by fourth generation Austrian family business Ludwig Reiter.

What’s on offer? Women’s, men’s shoes, boots, belts, and bags in soft leather and suede. Formal and leisure wear.
My tip: Visit she shop at the historic Dreimäderlhaus at Mölkersteig, a picturesque location used for many international films including The Third Man. The Third Man Movie Tour ends here, usually just in time before the shop closes.

Other great shopping tips: Shopping in Vienna Austria (private insider shopping tours), Austrian Jewelry, Austrian Design Shopping, Dirndl Dresses, Evening Dress Shops in Vienna, Vienna Culture Shopping (best gift shops), Vienna Shopping for Luxury (international designer brands);

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